After posting the last Picture of the Day of this week, Sakurai revealed that a brand new character will be announced this upcoming Monday:
Oh, by the way! I’d like to reveal a new challenger. Instead of doing the unveiling on something like a Nintendo Direct, we’re going to live-stream the reveal on the official website on Monday, July 14, at 7:00 AM US Pacific Time (4:00 PM European Central Time). Looks like we’re nearing the bottom of the stash of new challenger videos that we’ve made… Like always, we put a lot of effort into it, so I hope you’ll enjoy watching it live.
A 3 minute video is set to reveal the newcomer. You can watch the video live here: